Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy set out below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the ‘Information on the data controller’ section of this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or, with your consent, by our IT systems when you visit the website. This consists primarily of technical data (e.g. internet browser, operating system or the time the page was accessed). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure the website functions correctly. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the data provided is also processed for contractual offers, orders or other enquiries.

What rights do you have regarding your data?

You have the right at any time to obtain, free of charge, information about the source, recipients and purpose of your stored personal data. You also have the right to request the rectification or erasure of this data. If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the relevant supervisory authority.

You are welcome to contact us at any time regarding this matter or any other questions you may have about data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behaviour may be statistically analysed. This is primarily carried out using so-called analytics programmes.

Detailed information on these analytics programmes can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the host’s servers. This may primarily include IP addresses, contact enquiries, meta and communication data, contractual data, contact details, names, website visits and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations towards our potential and existing customers (Article 6(1)(b) of the GDPR) and in the interest of ensuring the secure, fast and efficient provision of our online services by a professional provider (Article 6(1)(f) of the GDPR). Where relevant consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

Our hosting provider(s) will only process your data to the extent necessary to fulfil their service obligations and will comply with our instructions regarding this data.

We use the following hosting provider(s):

maxcluster GmbH
Lise-Meitner-Str. 1b
D-33104 Paderborn

Data processing

We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various items of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g. when communicating by email) may be subject to security vulnerabilities. It is not possible to guarantee complete protection of data against access by third parties.

Information on the data controller

The data controller responsible for data processing on this website is:

Liebesgut Tiernahrungs GmbH & Co. KG
Stadtplatz 1
95478 Kemnath

Telephone: +49 9642 9157606
Email: shop@liebesgut-tiernahrung.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Retention period

Unless a more specific retention period is stated in this privacy policy, your personal data will remain with us until the purpose for which it is processed no longer applies. If you make a valid request for erasure or withdraw your consent to data processing, your data will be erased, provided we have no other legally permissible grounds for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.

General information on the legal bases for data processing on this website

Where you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, where special categories of data as defined in Article 9(1) of the GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. Where you have consented to the storage of cookies or to access to information on your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25(1) of the TDDDG. Consent may be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data where this is necessary to comply with a legal obligation, on the basis of Article 6(1)(c) of the GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of personal data

As part of our business activities, we collaborate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties where this is necessary for the performance of a contract, where we are legally obliged to do so (e.g. disclosure of data to tax authorities), where we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) of the GDPR, or where another legal basis permits the disclosure of data. When using data processors, we only disclose our customers’ personal data on the basis of a valid data processing agreement. In the event of joint processing, a joint processing agreement is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Article 21 of the GDPR)

IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E) E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) OF THE GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, IN SO FAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21(2) OF THE GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place where the alleged infringement occurred. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another data controller, this will only take place to the extent that it is technically feasible.

Access, rectification and erasure

Subject to the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, and, where applicable, the right to have this data rectified or erased. You may contact us at any time regarding this matter or any other questions relating to personal data.

Right to restriction of processing

You have the right to request that the processing of your personal data be restricted. You may contact us at any time regarding this. The right to restrict processing applies in the following cases:

• If you contest the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of this verification, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data has been or is being carried out unlawfully, you may request the restriction of data processing instead of erasure.
• If we no longer require your personal data, but you require it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
• If you have lodged an objection under Article 21(1) of the GDPR, a balancing of interests between yours and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the purposes of establishing, exercise or defence of legal claims, or to protect the rights of another natural or legal person, or for reasons of a substantial public interest of the European Union or a Member State.

SSL or TLS encryption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator. You can recognise an encrypted connection by the fact that the browser’s address bar changes from ‘http://’ to ‘https://’ and by the padlock icon in your browser bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, following the conclusion of a contract involving a fee, you are required to provide us with your payment details (e.g. account number for a direct debit authorisation), these details are required for payment processing.

Payment transactions using standard payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address bar of your browser changes from ‘http://’ to ‘https://’ and by the padlock icon in your browser bar.

With encrypted communication, the payment details you send to us cannot be intercepted by third parties.

Objection to promotional emails

We hereby object to the use of contact details published in accordance with our legal obligation to provide an imprint for the purpose of sending unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action in the event of unsolicited advertising, such as via spam emails.

4. Data collection on this website

Cookies

Our website uses so-called ‘cookies’. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g. cookies for processing payment services).

Cookies serve various purposes. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies may be used to analyse user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communications process, to provide specific functions you have requested (e.g. the shopping basket function) or to optimise the website (e.g. cookies for measuring website traffic) (necessary cookies), are stored on the basis of Article 6(1)(f) of the GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically fault-free and optimised provision of its services. Where consent has been sought for the storage of cookies and similar recognition technologies, processing takes place exclusively on the basis of this consent (Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG); consent may be withdrawn at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only on a case-by-case basis, to block the acceptance of cookies in specific cases or generally, and to enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not combined with any other data sources.

This data is collected on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in ensuring the technically fault-free display and optimisation of its website – to this end, the server log files must be recorded.

Contact form

If you send us enquiries via the contact form, the details you provide in the enquiry form – including the contact details you enter there – will be stored by us for the purpose of processing your enquiry and in the event of any follow-up questions. We will not pass on this data without your consent.

The processing of this data is carried out on the basis of Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been sought; consent may be withdrawn at any time.

The data you enter in the contact form will remain with us until you ask us to delete it, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been dealt with). Mandatory legal provisions – in particular retention periods – remain unaffected.

Enquiries by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry – including any personal data contained therein (name, enquiry) – will be stored and processed by us for the purpose of dealing with your request. We will not pass on this data without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your enquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR) where this has been sought; consent may be withdrawn at any time.

The data you send to us via contact enquiries will remain with us until you request its erasure, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been fully processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We use the data you provide for this purpose solely for the purpose of using the respective offer or service for which you have registered. The mandatory details requested during registration must be provided in full. Otherwise, we will refuse the registration.

In the event of important changes, such as to the scope of the service or technically necessary modifications, we will use the email address provided during registration to inform you accordingly.

The data provided during registration is processed for the purpose of fulfilling the user relationship established by the registration and, where applicable, to initiate further contracts (Article 6(1)(b) of the GDPR).

We will store the data collected during registration for as long as you remain registered on this website, after which it will be deleted. Statutory retention periods remain unaffected.

5. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that enables us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or carry out independent analyses. It serves solely to manage and deploy the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. Where consent has been requested, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

The company holds certification under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every organisation certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used and the user’s location. This data is aggregated into a user ID and assigned to the website visitor’s respective device.

Furthermore, Google Analytics enables us, amongst other things, to record your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected data sets and employs machine learning technologies in its data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company holds certification under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every organisation certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780.

IP anonymisation

Google Analytics IP anonymisation is enabled. This means that your IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

Browser plug-in

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data processing on behalf of a client

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-commerce Tracking

This website uses the ‘E-commerce measurement’ feature of Google Analytics. E-commerce measurement enables the website operator to analyse the purchasing behaviour of website visitors in order to improve its online marketing campaigns. This involves collecting information such as orders placed, average order values, delivery costs and the time taken from viewing a product to purchasing it. This data may be aggregated by Google under a transaction ID assigned to the respective user or their device.

Matomo

This website uses the open-source web analytics service Matomo.

With the help of Matomo, we are able to collect and analyse data on how website visitors use our website. This enables us, amongst other things, to determine when specific pages were viewed and from which region the visitors are accessing the site. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors carry out certain actions (e.g. clicks, purchases, etc.).

The use of this analytics tool is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. Where consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

IP anonymisation

We use IP anonymisation when analysing data with Matomo. This involves truncating your IP address prior to analysis, so that it can no longer be uniquely attributed to you.

Hosting

We host Matomo exclusively on our own servers, meaning that all analytics data remains with us and is not passed on to third parties.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display adverts in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted adverts can be displayed based on user data held by Google (e.g. location data and interests) (audience targeting). As the website operator, we can analyse this data quantitatively, for example by examining which search terms led to our adverts being displayed and how many adverts resulted in clicks.

The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company holds certification under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether the user has carried out certain actions. For example, we can analyse which buttons on our website are clicked and how often, and which products have been viewed or purchased particularly frequently. This information is used to compile conversion statistics. We are informed of the total number of users who have clicked on our adverts and the actions they have carried out. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.

The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

Further information on Google Conversion Tracking can be found in Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards when data is processed in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta Pixel (formerly Facebook Pixel)

This website uses Meta’s visitor action pixel for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.

This allows the behaviour of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Meta advert. This enables the effectiveness of Meta adverts to be analysed for statistical and market research purposes, and future advertising campaigns to be optimised.

The data collected is anonymous to us as the operators of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta, enabling a link to be established with the relevant user’s Facebook or Instagram profile, and allowing Meta to use the data for its own advertising purposes in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Meta to display adverts on Facebook or Instagram pages and via other advertising channels. As the website operator, we have no influence over this use of the data.

Use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

Insofar as personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 of the GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. Any processing carried out by Meta following the transfer is not part of this joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for ensuring the tool is implemented on our website in compliance with data protection law. Meta is responsible for the data security of Meta products. You may exercise your data subject rights (e.g. requests for access) regarding data processed by Facebook or Instagram directly with Meta. If you exercise your data subject rights with us, we are obliged to forward these to Meta.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on the protection of your privacy in Meta’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also disable the ‘Custom Audiences’ remarketing feature in the ‘Ads’ settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can opt out of Meta’s behaviourally targeted advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the US designed to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider via the following link: https://www.dataprivacyframework.gov/participant/4452.

6. Newsletter

Newsletter details

If you wish to subscribe to the newsletter offered on the website, we require your email address as well as information that enables us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No further data is collected, or only on a voluntary basis. We use newsletter service providers, as described below, to manage the newsletter.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter ‘CleverReach’). CleverReach is a service that enables the organisation and analysis of newsletter distribution. The data you provide to subscribe to the newsletter (e.g. your email address) is stored on CleverReach’s servers in Germany or Ireland.

The newsletters we send via CleverReach enable us to analyse the behaviour of newsletter recipients. Among other things, this allows us to analyse how many recipients opened the newsletter and how often specific links within the newsletter were clicked. With the help of so-called conversion tracking, it is also possible to analyse whether a predefined action (e.g. the purchase of a product on this website) took place after a link in the newsletter was clicked. Further information on data analysis via CleverReach newsletters is available at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing is carried out on the basis of your consent (Article 6(1)(a) of the GDPR). You may withdraw this consent at any time by unsubscribing from the newsletter. The lawfulness of any data processing operations that have already taken place remains unaffected by the withdrawal.

If you do not wish your data to be analysed by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

The data you have provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list once you have unsubscribed. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter mailing list, your email address may be stored on a blacklist by us or the newsletter service provider, where necessary, to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with any other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on storage on the blacklist. You may object to this storage provided that your interests override our legitimate interest.

For further details, please refer to CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.

Data processing on behalf of a controller

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Sending newsletters to existing customers

If you order goods or services from us and provide your email address in the process, we may subsequently use this email address to send you newsletters, provided we inform you of this in advance. In such cases, the newsletter will only contain direct marketing for our own similar goods or services. You may unsubscribe from this newsletter at any time. A link for this purpose is included in every newsletter. The legal basis for sending the newsletter in this case is Article 6(1)(f) of the GDPR in conjunction with Section 7(3) of the Unfair Competition Act (UWG).

Once you have unsubscribed from the newsletter mailing list, your email address may be stored on a blacklist to prevent future mailings from being sent to you. The data from the blacklist is used solely for this purpose and is not merged with any other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on the storage of data on the blacklist. You may object to this storage provided that your interests outweigh our legitimate interest.

7. Online marketing and affiliate programmes

Affiliate programmes on this website

We participate in affiliate programmes. In affiliate programmes, advertisements from one company are placed on websites or other media belonging to other companies within the affiliate network. If you click on one of these affiliate advertisements, you will be redirected to the advertised offer. Should you subsequently carry out a specific transaction (conversion), the affiliate and, where applicable, the owner of the medium on which the advert was placed will receive a commission for this. In order to calculate this remuneration, the affiliate network operator must be able to trace which advert you used to access the relevant offer and carry out the predefined transaction. Cookies or similar tracking technologies (e.g. device fingerprinting) are used for this purpose.

The storage and analysis of the data are carried out on the basis of Article 6(1)(f) of the GDPR. Participants in the affiliate programme have a legitimate interest in the correct calculation of the affiliate remuneration. Where consent has been sought, processing takes place exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

We participate in the following affiliate programmes:

AWIN

The operator of the affiliate network is AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter ‘AWIN’).

AWIN and the publisher are jointly responsible for data processing in connection with the affiliate programme. The obligations incumbent upon them jointly have been set out in a joint processing agreement. Under this agreement, you may contact either of the controllers with any data protection concerns. The controller first contacted will respond to your enquiry. Each data controller independently provides data protection information in accordance with Articles 13, 14 and 26 of the GDPR and takes the necessary measures to protect personal data and to comply with the other provisions of the GDPR within their organisation. The joint processing agreement is available in AWIN’s Terms and Conditions at the following link: https://s3.amazonaws.com/docs.awin.com/Legal/Publisher+Terms/2020/DE+Publisher+Terms+GDPR+Annex.pdf.

8. E-commerce and payment providers

Processing of customer and contractual data

We collect, process and use personal customer and contractual data for the purpose of establishing, defining the content of and amending our contractual relationships. We collect, process and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Article 6(1)(b) of the GDPR.

The customer data collected will be deleted upon completion of the order or termination of the business relationship and after the expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data transfer upon conclusion of a contract for online shops, retailers and goods dispatch

When you order goods from us, we pass on your personal data to the transport company responsible for delivery and to the payment service provider commissioned to process the payment. Only data required by the respective service provider to fulfil its task is disclosed. The legal basis for this is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent in accordance with Article 6(1)(a) of the GDPR, we will pass on your email address to the transport company responsible for delivery so that they can inform you by email about the dispatch status of your order; you may withdraw your consent at any time.

Payment services

We integrate third-party payment services into our website. When you make a purchase from us, your payment details (e.g. name, payment amount, bank account details, credit card number) are processed by the payment service provider for the purpose of processing the payment. These transactions are subject to the respective contractual and data protection provisions of the relevant providers. The use of payment service providers is based on Article 6(1)(b) of the GDPR (performance of a contract) and in the interests of ensuring a payment process that is as smooth, convenient and secure as possible (Article 6(1)(f) of the GDPR). Where your consent is sought for specific actions, Article 6(1)(a) of the GDPR forms the legal basis for data processing; consent may be withdrawn at any time with future effect.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (hereinafter ‘PayPal’).

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Please refer to PayPal’s privacy policy for further details: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple’s privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google’s privacy policy can be found here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter ‘Klarna’). Klarna offers various payment options (e.g. instalment plans). If you choose to pay via Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimise the use of the Klarna checkout solution. For details on the use of Klarna cookies, please see the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can find further details in Klarna’s privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Mollie

This payment service is provided by Mollie B.V., Keizersgracht 126, 1015CW Amsterdam, Netherlands (hereinafter ‘Mollie’). Mollie enables us to integrate various payment methods on our website. For further details, please refer to Mollie’s privacy policy: https://www.mollie.com/de/privacy.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter “American Express”).

American Express may transfer data to its parent company in the USA. The transfer of data to the USA is based on the Binding Corporate Rules. Further details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

For further information, please refer to the American Express Privacy Policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter ‘Mastercard’).

Mastercard may transfer data to its parent company in the USA. The transfer of data to the USA is based on Mastercard’s Binding Corporate Rules. Further details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).

The United Kingdom is regarded as a safe third country for data protection purposes. This means that the United Kingdom has a level of data protection equivalent to that in the European Union.

VISA may transfer data to its parent company in the USA. The transfer of data to the USA is based on the EU Commission’s Standard Contractual Clauses. Further details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For further information, please refer to VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.