Conditions of participation

1. Introduction to the "Pet of the month" competition

The organiser of this competition is Liebesgut Tiernahrungs GmbH & Co KG, Stadtplatz 1, 95478 Kemnath, Germany, e-mail address: shop@liebesgut-tiernahrung.de (hereinafter referred to as "Liebesgut"). The competition is in no way connected to Facebook or Instagram and is in no way sponsored, supported or organised by Facebook or Instagram.

2. Eligibility to participate

Participation is free of charge.
Participants must have a public Instagram and/or Facebook profile and follow the Instagram page "liebesgut_tiernahrung" and/or the Facebook page "Liebesgut Tiernahrung".
Participation in the competition is possible via Instagram or Facebook.
On Instagram, participation takes place by posting an animal photo in your own feed. The name of the animal must be included in the caption. The hashtag #liebesguttier2026 and the tagging of the Instagram page @liebesgut_tiernahrung are also required.
On Facebook, participation takes place by posting a photo of the animal including its name in the comments under the respective participation post - this appears at the beginning of the month on the Liebesgut Facebook page "Liebesgut Tiernahrung". The photo does not have to be new, but it must be freshly posted in the feed. Furthermore, it is not enough to just post the picture in the story, it must be posted as a permanent post. The animal photos will then be posted in a collective post with emojis in the Liebesgut feed on Facebook and Instagram. In addition, repeated participation in the competition is only possible once every six months.
Participation is subject to the condition that the participant accepts these conditions of participation and undertakes to comply with them.
Persons aged 18 and over are eligible to participate.
Liebesgut reserves the right to exclude the participant concerned from participation without giving reasons in the event of violations of these conditions of participation or suspicion of manipulation.
Liebesgut also reserves the right to adjust, change or cancel the competition at any time without giving reasons.
The competition begins on the 1st of each month. The exact closing date will be announced in the respective entry post. Unfortunately, entries received after this date can no longer be considered, regardless of the reason for the delay. Voting always starts on the day after the closing date and ends on the date stated in the voting post.
The winner will be determined on Facebook and Instagram in the comments of the voting post. The winner with the most identical emojis wins. The winner will receive a Liebesgut voucher worth €50 and the pet will be published on one or more Liebesgut social media channels. In addition, a shopping voucher worth €25 will be raffled off among all comments.
The winner must reply within 7 days of being notified via Instagram or Facebook. After this time, Liebesgut is entitled to choose a new winner.
Legal recourse is excluded, cash payment or exchange of the prize is not possible.
The prize is non-transferable.
The goods purchased with the voucher cannot be exchanged.
The voucher can only be redeemed once. If you use it for an order under €50, the remaining amount will automatically expire.

3. Requirements for photos and rights

Only animal photos (dogs, cats and other pets) may be submitted. Photos that show violence against animals or for which violence against animals has taken place are not permitted. The same applies to cruelty to animals and inappropriate husbandry, as well as violations of general moral and ethical values and humanisation of animals.
The photos must have been taken by the participant him/herself. The participant must also hold all rights to the photo and grant Liebesgut the right to further use the photo.
The participant must ensure and guarantee that the photos and their publication by Liebesgut do not infringe the rights of third parties, in particular trademark rights or copyrights.
AI-generated images and heavily edited or distorted photos are excluded from the competition. Liebesgut is looking for real, authentic photos of your animals.
The winner agrees to send the photos, the animal's name, as well as the pet's e-mail address and address to after the winner has been announced.

4. Transfer of rights, publication

The participant undertakes to transfer the copyrights to the photos to Liebesgut free of charge. The transfer of copyrights takes place in all known areas of application, in particular the participant grants Liebesgut the right to use the photos on the Internet and for print products without restriction in terms of time, space and content by uploading/posting them.
The participant grants Liebesgut the unrestricted right to use the submitted image for advertising purposes and as part of the publication of the "Pet of the Month", even beyond the original competition context and in all media, including the Internet and print products.
Liebesgut is authorised to edit the photos for the purpose of publication and to combine them with other content, in particular other photos, and to publish the animal's name and information about the animal in combination with the photo. Liebesgut is also authorised to transfer the rights granted by the participant.
The submission of the photos and the granting of the rights to the photos is without compensation; Liebesgut does not owe the participants any remuneration regardless of the use of the photo, provided that the use is lawful and in accordance with these conditions of participation.
Participants are not entitled to the publication of a photo.

5. Miscellaneous

Liebesgut assumes no liability for the availability of the software and the permanent possibility of submitting photos until the closing date.